• Rihanna For Mac Viva Glam Perfume
• Mac Rihanna Lipstick Red
• Rihanna For Mac Viva Glam Palette
• Mac Viva Glam 25

Viva Glam Rihanna lipstick comes in a special red tube, making it stand out among the classic black MAC lipstick bullets. Take a bow when you paint a perfect Cupid's bow with this shade from the Viva Glam line, which has been collaborating with celebrities since 1994 to create unique shades that make an impact. BNIB MAC VIVA GLAM RIHANNA 2 Frost Lipstick. Mac Powder Kiss Lipstick 0.1 Oz 3 g Full Size Choose Your Shade 305/308/314/315. MAC VIVA GLAM SIA MATTE VIVID RED LIPSTICK ROUGE A LEVRES 3g/0.1 US OZ.BNIB. With VG26, 100% of the selling price will be donated to the longstanding MAC VIVA GLAM Fund, supporting healthy futures and equal rights for all, focusing on women and girls, people living with. Mac Lipstick - VIVA GLAM RIHANNA 2 Brand: MAC. 5.0 out of 5 stars 4 ratings. Price: $41.94 ($419.40 / Ounce) & FREE Shipping: New (3) from $41.94 + FREE Shipping. Customers also viewed these products. Page 1 of 1 Start over Page 1 of 1. MAC Lustre Lipstick - Verve by M.A.C.

M∙A∙CAIDS Fund (M·A·F) is a public charity established in 1994 to support people living with HIV/AIDS worldwide. It donates funds to communities and organizations that offer services to people with HIV/AIDS and help to prevent the disease through educational programs. The fund is financed entirely by the sale of MAC Cosmetics' VIVA Glam products.^[1]

History[edit]

The M∙A∙C AIDS Fund was established in Toronto in 1994 by Frank Angelo and Frank Toskan. In 1985 they had co-founded MAC Cosmetics, initially a manufacturer of make-up for models and professional make-up artists. The fund's income came primarily from the sales of its VIVA Glam product line and the sales of greeting cards designed by children with AIDS.

Among the other organizations with whom the fund partners is the United Nations Foundation.^[2]

In 1994, Angelo and Toskan sold 51 percent of their business to Estée Lauder Companies who then completed their acquisition of the company in 1998. In its board meeting of April 2004, the Mac AIDS Fund directors comprised Ian Ness, Charles Richards, Frank Doyle, Michael Laucke, Bruce Hunter and John Demsey served as Chairman.^[3] As of 2015, John Demsey, the Group President of Estee Lauder Companies, serves as Chairman of the Mac AIDS Fund's Board of Directors.^[4][5][6]

VIVA Glam[edit]

Rihanna For Mac Viva Glam Perfume

The M∙A∙C AIDS Fund is supported exclusively by the sales of the MAC Cosmetics VIVA Glam line which features lipsticks and lip glosses. MAC cosmetics donates 100% of the earnings to the fund which helps kids living with HIV around the globe .^[7]

In 2002, MAC Cosmetics also began to offer 'Good Spirits' makeovers. The makeovers are free and designed to teach men and women, including transgender people, living with HIV/AIDS make-up skills that can make them look and feel better. Professional MAC make-up artists demonstrate techniques that can decrease the appearance of physical problems that may occur from medicine and treatment for HIV/AIDS.^[8]

Media campaigns[edit]

On World AIDS Day in November 2002, a showing of the film Pandemic: Facing AIDS by Rory Kennedy (sponsored in part by MAC cosmetics) took place at the United Nations Headquarters in New York.^[9][10]

In 2009, Fergie^[11] appeared on several magazine spreads for VIVA Glam. She also became the fund's spokesperson for the global youth prevention initiative.^[12]

The 2012 VIVA Glam spokespeople were Nicki Minaj and Ricky Martin, who is the first Latin American man to be asked to be a part of VIVA Glam. They both created their own VIVA Glam cosmetics, Minaj's being a light pink lipstick while Martin's was a lip conditioner. Minaj's lipstick becoming the best selling VIVA Glam lipstick of all time, and she was invited back to front the 2013 campaign solo.^[13] The 2014 VIVA Glam spokesperson was Rihanna, who raised 50 million for the MAC AIDS Fund.^[14][15]Miley Cyrus became the 2015 VIVA Glam spokesperson,^[16] going on to outsell Nicki Minaj's previous best of $350M by over $50M. Miley's 2015 campaign raised $400m.

Viva Glam Ambassadors[edit]

The very first Viva Glam ambassador was drag queen RuPaul. A full list of Viva Glam ambassadors include:k.d lang,^[17]Mary J. Blige (three campaigns),^[17]Lil’ Kim,^[17]Elton John (two campaigns),^[17]Shirley Manson (two campaigns),^[17]Christina Aguilera,^[17]Pamela Anderson (two campaigns),^[17]Eve (rapper) (two campaigns),^[17]Fergie (singer) (two campaigns),^[17]Cyndi Lauper,^[17]Lady Gaga (two campaigns),^[17]Ricky Martin,^[17]Nicki Minaj (two campaigns),^[17]Miley Cyrus (two campaigns),^[17]Ariana Grande,^[17] and Sia (musician).^[17]

References[edit]

1. ^'Viva Glam & MAC Aids Fund'. MAC Australia.
2. ^United Nations Foundation. Partner organizations: MAC AIDS Fund. Retrieved 7 November 2015.
3. ^'Members of The Mac AIDS Fund board meeting of April 2004'.
4. ^Shea, Courtney (2 November 2014). 'MAC co-founder Frank Toskan on why blue hair is good for business'. The Globe and Mail. Retrieved 7 November 2015.
5. ^'Frank Angelo, 49, Cosmetics Innovator, Dies'. The New York Times. January 17, 1997. Retrieved 2015-11-07.
6. ^Mac AIDS Fund. Leadership. Retrieved 7 November 2015.
7. ^MAC AIDS Fund. 'How it Works'. Retrieved 7 November 2015.
8. ^MAC AIDS Fund. 'Heart and Soul'. Retrieved 7 November 2015.
9. ^'Moxie Firecracker Films'. www.moxiefirecracker.com. Retrieved 2015-11-09.
10. ^Farley, Alan (21 October 2004). 'Michael Laucke in Interview (GuitarFest in St Trinity Church)'. KALW Radio (Berkeley, California). So, for this film with Rory Kennedy (Pandemic:FACING aids), since we (MAF) give away 3 to 4 million a year, we couldn't afford to finance the whole film. So we contacted the Gates foundation and the financing came through, based on Rory's credibility. ...we lost title sponsorship. It (a showing) took place at the United Nations in that room with the name tags of each country on the seats. ...and later that month all of us (all the directors) were convened at the United Nations again to receive an award from Kofi Anan. ...Danny Glover was there, Elton (John) wasn't... It was amazingly successful, but of course so sad. Of the 5 countries portrayed in the film, only the wealthier countries did ok, and people survived.
11. ^'Responsibility is Glamorous: Fergie, the new M·A·C VIVA GLAM VI spokesperson, fronts M·A·C AIDS Fund global youth prevention initiative. Proceeds from the new VIVA GLAM VI Lipglass to raise an estimated five million dollars for those most at risk for HIV/AIDS'. Archived from the original on February 27, 2010. Retrieved March 24, 2010.
12. ^'M∙A∙C Viva Glam Spokesperson Fergie Goes Back To School to Talk Health'. Archived from the original on February 27, 2010. Retrieved March 24, 2010.
13. ^'Nicki Minaj's MAC Viva Glam Lipstick Is Best-Selling Of All Time!'. Style.mtv.com. 2013-04-24. Retrieved 2015-11-07.
14. ^'Rihanna Joins Viva Glam by MAC to Fight AIDS'. The New York Times. 2014-02-03. Retrieved 2015-11-17.
15. ^'rihanna's viva glam raises $50 million for mac aids fund'. Rihanna Now. 2015-02-13. Retrieved 2015-11-17.
16. ^'Cyrus on Being Face of Viva Glam, Grammy Nomination'. ABC News. 2015-01-23. Retrieved 2018-11-29.
17. ^ ^{abcdefghijklmnop}'Mac Aids Fund- Campaign History'. MAC MAF Coresite.

External links[edit]

Aug. 31 (UPI) -- Spanish singer Rosalía is the newest MAC Cosmetics Viva Glam ambassador.

The 26-year-old recording artist confirmed Monday that she collaborated with MAC Cosmetics on a new lipstick that will help raise funds for women's rights and LGBTQ communities.

'I am so blessed to be part of the #MACVIVAGLAM campaign as the newest Global ambassador for @maccosmetics,' Rosalía said on Instagram.

'This campaign has inspired me since I was a young girl because 100% of the lipstick selling price goes towards local organizations to help those living with or affected by HIV/AIDS, supporting women and girls and helping the LGBTQIA+ community,' she added.

The lipstick, called V26, is the 26th lipstick to emerge from the MAC Viva Glam campaign.

'We are beyond proud to join forces with the incomparable Rosalía, who will elevate the Mac Viva Glam campaign to new levels this year,' MAC Viva Glam Fund chairman John Demsey said in a press release.

Rosalía's lipstick is a matte, bright orange-red that will retail for $19. The money will go to the MAC Viva Glam fund.

'The incredible charisma, energy and strength of Rosalía is the perfect incarnation of this vibrant, saturated red,' MAC Cosmetics director of makeup artistry Baltasar González Pinel told Billboard. 'Taking it's roots in flamenco, Rosalía's art mixes genres and emotions -- it takes risks, it is full of generosity, it is pure brilliance.'

Mac Rihanna Lipstick Red

The MAC Viva Glam campaign has raised over $500 million since its launch in 1994.

Rihanna For Mac Viva Glam Palette

Rosalía is known for the singles 'Malamente,' 'Di mi nombre,' 'Con Altura' with J Balvin and El Guincho and 'TKN' with Travis Scott. She released her second studio album, El mal querer, in November 2018.

Mac Viva Glam 25